Looking for a sweet deal on Alton Towers tickets? Grab a Cadbury multipack like Freddo, Curly Wurly, or Dairy Milk Buttons and you could unlock up to 50% off entry to Alton Towers Resort and other Merlin Attractions!
What’s the Cadbury “Who Will You Take?” Promo?
Cadbury has partnered with Merlin Entertainments in the new “Who Will You Take?” campaign. Available on select Cadbury chocolate multipacks (up to June 2026), the promo gives shoppers 10–50% off adult and child Alton Towers tickets, valid for up to four entries per code.
What Attractions Are Included?
The Cadbury “Who Will You Take?” promotional offer is not limited to Alton Towers, the offer also includes tickets for a range of Merlin attractions, including:
- Alton Towers Resort
- Thorpe Park
- LEGOLAND Windsor
- Chessington World of Adventures
- SEA LIFE centres
- Warwick Castle
- Madame Tussauds
- The Dungeons
- And more…
Learn More About This Great Offer
More details about this offer can be found at fun.cadbury.co.uk, and you can learn more about what’s on offer at Alton Towers Resort on the Official Website.
Please note that discounts vary by date, with higher savings (up to 50%) on off-peak days, and a minimum of 10% during busier periods.
If this offer is not suitable for your needs, then check our dedicated Alton Towers Offers Webpage where you can find lots more great offers and promotions.
How to Redeem Your Cadbury Discount
- Purchase a Cadbury multipack featuring the “Who Will You Take?” offer.
- Visit fun.cadbury.co.uk, enter the barcode and batch code from the pack to get your unique discount code
- Follow your link to choose Alton Towers and your visit date.
- The discount is automatically applied at checkout.
- Download your tickets; you’ll get entry for up to 4 people
When’s Best to Visit to Maximise Your Alton Towers Savings?
The discount percentage depends on the attraction and day type chosen (super off peak, off peak, peak, super peak).
⭐ Save up to 50% on Off-peak dates (mid-week during school terms).
⭐ Save a minimum of 10% on Peak weekends and school holidays
⭐ The promotional offer is valid until 30th June 2026
⭐ Tickets must be booked online before the day of your visit (codes cannot be redeemed at the gate).
Featured Offers and Promotions
UK Attraction Hot Deals
View our Hot Deal in UK Attractions Page for great deals and discounts on your Days Out. Also, like the Attractions Near Me Facebook Page to be amongst the first to know about the best discount offers and promotions for tourist attractions across the UK.
If you are looking for attractions outside the UK, then visit our sister site Attractions Near Me Worldwide.
Author: Dan
I am passionate about Theme Parks and Attractions. I love riding roller coasters and thrill rides. With two young boys I understand how expensive family days out can be and this was one of the main driving forces behind Attractions Near me. My aim is to help you and your friends enjoy some great days out without costing the earth. Thanks for reading and have a great time - Regards Dan
